Case Studies

Prism Labs

At Prism Labs, the cutting edges of computer vision, machine learning, depth cameras, and human physiology are being fused into powerful software ...

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Prism Labs

At Prism Labs, the cutting edges of computer vision, machine learning, depth cameras, and human physiology are being fused into powerful software solutions that will transform the fitness and wellness industries and lead the way towards the reliable and robust capture of human performance in the metaverse.


Prism Labs is built by a team of experts in a variety of fields that have come together to push the limits of what is possible in 3D human reconstruction. The company has offices in Vienna and Graz, Austria and Los Angeles, CA. The company’s leadership engaged RockWater to help them evaluate strategic go-to-market and capital allocation decisions.

Prism Labs isn’t a media company, but having worked with Chris closely in the past I jumped at the chance to use his advisory services to help us evaluate some strategic options. With RockWater you can count on thoughtful, flexible, diligent and extremely capable support. RockWater’s strong positive culture shines through with every interaction.

Steve Raymond, CEO 

Who to know

Steve Raymond

Chief Executive Officer

All Media x commerce

2024 State of Agency M&A Part 1

2024 State of Agency M&A: Rise of Challengers, Hot Targets, New Buyers, and Deal Structures Explained

A3 Agency Shuts Down

A3 Agency Shuts Down After Selling Digital Division to Gersh + M&A Learnings

VidIQ - Creator Now - Website

VidIQ Buys Creator Now + Our Valuation Estimate

Robinhood Buys Chartr - Website

Robinhood Buys its 2nd Financial Newsletter, Chartr


The Case for Increased Investment In the Podcast Industry

Gersh Buys A3 Digital

Gersh Buys A3’s Digital & Alternative Teams

Brat Buys Crypt TV + More Digital Rollups

Brat Buys Crypt TV + More Digital Rollups

Stagwell Buys Team Epiphany

Stagwell Buys Team Epiphany, a “Culturalist” Agency

Buzzfeed to Sell Complex for $100M?

Jezebel Sells to Paste Mag

Jezebel Sells to Paste Mag + Cautionary Tale of Bad Sell-Side M&A

IZEA buys Hoozu and Zuberance

IZEA Buys Hoozu and Zuberance, Gets Influencer Agency and More

FazeWorld Raises $750k

Short-Form Studio FazeWorld Raises $750k

Conservative Creator Monetization Playbook

K-Pop and Latin Converge: Hybe Acquires Exile Music

Dulcedo Buys 2 Agencies: Influence+All Mgmt and Sundae Creative

Why Creators are Launching Investment Funds and Why Savvy Founders are Watching

K-Pop and Latin Converge: Hybe Acquires Exile Music

25 Influencer Rep M&A Deals + Challenges to 2024 Dealmaking

Movers+Shakers Sells for $50M to Stagwell

RockWater Q4 Market Update + How to Prep for 2024

Betches Media Sells for 13.8x EBITDA + Why Supergreat Is Shutting Down

Pophouse Avicii Exhibit + Business Model of Netflix Houses

WTF Just Happened to FaZe Clan?

Wasserman Buys 3 Talent Firms in 3 Weeks

Gersh and A3 Artists in Deal Talks + Electrify Raises $85M for YouTube Rollup

Wasserman Acquires Brillstein + Personalities as the Future of Sports Media

Wasserman Buys Brillstein: Combo Logic and Talent M&A Learnings

Spotify’s $1B Podcast Bet: Mistakes & Learnings

Podcasts’ New Playbook + Prepping for 2024 M&A

19 Influencer M&A Deals Since 2019 + Hasbro Sells eOne for $500M to Lionsgate

The Math for Digital IP Roll Ups + Was $300M for Barbie a Good Investment?

Complex Has a Buzzfeed Problem + How to Value Podcast Networks

Capital Merges with Labor (LIV / PGA) + No Consensus on Livestream Commerce

How to Navigate Culture Wars + Newsletter Launches a CPG Brand

Electrify Invests in Veritasium YouTube Channel, Fanatics Pays $150M for PointsBet US

How Deion Sanders Uses Social Media to Transform College Football

India Overtakes China + Ryan Reynolds Invests in Nuvei

Hollywood Is Betting on Fear + Savvy Games Acquires Scopely for $4.9 Billion

Ryan Reynolds Fast Follower Strategy

The Ryan Reynolds “Fast-Follower” Strategy

Path to profit

Path to Profit: Exec Playbook (Pt 2)

Why Magic Mike Should Launch a Skincare Brand + Temu Makes Waves at Super Bowl

2023 Exec Playbook

2023 Exec Playbook: Thrive or Survive (Pt 1)

Amazon Shelves Private Label Products in Favor of Ad Revenue + Thoughts on Airbnb Investing


Who Wins as Layoffs Continue and Economy Worsens? This Week it’s Meme Publishers and Videogame Consoles

AI VTuber has 70k Twitch Followers, WWE Sale Rumors, and Formula 1’s ‘Drive to Survive’ Series Inspires Other Sports Leagues

What do Bob Iger and Vince McMahon Have in Common?

🎊Celebrating RockWater’s 2022 Client Wins and 28 Content Publishings

Whatnot’s 90% Market Share, MGA’s $500M+ Content Initiative, Discord Monetization

2022 FAST Revenue Tops $3.9B, MENA as the Next Growth Frontier, and Ronaldo’s $517M Deal in Saudi Arabia

50%+ Drop in China’s ‘Singles Day’ Sales, 4 Hr Lines for Dobrik’s Pizza, and Disney & Netflix’s Content Experiments

How Practical Are Livestream Shopping Applications for Whole Person Health & Wellness?

How Elon Musk’s $8 Blue Checkmark Subscription Strategy is a $9B Opportunity for Twitter

Taehoon Kim — CEO of nWay on Raising $90M, Selling to Animoca, and Gaming x Web3

17 Curations – A Recap of Our “What We’re Reading” Series

Critical Open Letter to Zuck & Meta, Saudi Arabia’s $38B Gaming Investment, and Netflix’s Sub Rebound

Zach Blume — Co-Founder of Portal A on 2006 Web Series, the Wheelhouse Investment, and Building with Your Childhood Friends

eSports Revenue Potential in Creator Economy and Web3

eSports Revenue Potential in Creator Economy and Web3 (Pt. 3)

SKKY Partners & Night Capital, Pinduoduo’s US Launch, and YouTube Shorts Offers 45%

eSports Leagues and Game Publishers – Monetization Playbook (Pt. 2)

Why MrBeast Burger Will (Not) Kill Legacy CPG, Celeb Food App Flavrs Raises $7M from A16Z, and Is BeReal the Next Clubhouse?

Camila Victoriano — Founder of Sonoro on Building LA Times Studios, Latinx Podcast Innovation, and Following the Story VS the Medium

How eSports Revenue Models Will Drive the $600B Global Sports Market (Pt. 1)

TikTok as Gen Z’s Search Engine, the Rise of Recommended Media, and Amazon Drafts Dude Perfect for Thursday Night Football

Mike Grisko - Atmosphere CFO

Mike Grisko — CFO at Atmosphere on Raising $150M, Becoming a 2x Founder, and the Future of TV for Business

VidCon 2022 Insights, LIV Golf’s $405M Purse, and 4 Insights from the Web3 / Video Games Nexus

livestream commerce innovations

3 Innovations Social Incumbents Must Pursue to Win the “Livestream Commerce Wars”

$100M Kids Social Network Wins NBA Backing, Boxing Draws 2.4M Twitch Viewers, and Snapchat+ Arrives

Adam Rymer

Adam Rymer — CEO at OpTic Gaming on 1980’s Internet Nerds, Adapting to Napster, and the Future of Esports

What New Tech Will Solve the Challenges for US Livestream Shopping?

ESPN Takes F1 Checkered Flag for $225M+, Smart UA for Creator Tools, and Meta’s Fashion Marketplace

Livestream Commerce: How New Stakeholders Will Close the $436 Billion Gap with China

How Airbnb’s Redesign Will Grow Revenue for STVR Owners

The $100M fight for F1 in the US, $10B Growth in GameFi, and Tastemade / Pinterest Strike Million $$ Deal

Why Sticky Habits Will Unlock Billion $$ Potential of US Live Shopping Market

SUPER and Penny AI Raise $97 Million, Prada Launches NFTs + Discord, and Streaming’s Back-to-Basics

James Creech Paladin CEO

James Creech — Paladin CEO on Selling to Brandwatch, Influencer SAAS, and Recasting Your Success

Creator Economy’s SAAS Winter, buywith Raises $9.5M, and 5 Keys to Web3 Survival

Team Coco Sells for $150M, a16z’s $5.1B Web3 & Gaming Bet, and Firework Raises $150M

5 FAQs On Livestream Shopping

Video Game M&A Watch List

Michael Cohen — CEO at Team Whistle on Wall Street to Digital, Scaling $0-100M, Leadership, and Exits

food media predictions

*A Chef’s Kiss*: How Food & Lifestyle Will Merge in 2022

Brendan Gahan — CSO at Mekanism on YouTube in 2005, Selling Epic Signal, and Your First 100 Drafts

web3 predictions

2022 Web3 Prediction: Digital Goods with High Consumer Utility Will Rise to the Top

2021 Year In Review: Sticky Acceleration and Birth of the “Ownership Economy” (Podcast)

Sarah Penna — Creator Launch Exec at Patreon on Her $15 Million Exit, Marrying a YouTuber, and Betting on Creators

2021 Year In Review: Sticky Acceleration and Birth of the “Ownership Economy”

Amazon Eyes 10 Figure NFL Media Investment, Multi-Million Dollar Digital Land Sales, and TikTok x Buzzfeed

Nike’s 7 Metaverse Trademarks, Fox’s $100M NFT Fund, and the Launch of Goldbelly TV

Brian Volk-Weiss — CEO at The Nacelle Company on Netflix’s 1st Streamer Deal, Betting Big on Comedians, and Toy Shopping Therapy

Cameo Buys Represent and 3 Market Entry Strategies for Content x Commerce

The $1.7B Through Line Between Rent The Runway’s IPO and Lipstick King’s Livestream Sales

Why the “Creator Economy” is Now Worth $104 Billion (and Counting…)

Sky Mavis Valued at $3B, LeBron James’ SpringHill Sells Stake at $725M Valuation, and Coinbase Enters NFT Market

Creator Fund Watch List

The Future of Creator Funds and Tools

Patreon Invests 8 Figures Into Original Content, Netflix Acquires Game Studio, and Golf’s Pandemic Growth Story

Whatnot Unicorns @ $1.5B Val, Gucci Sells $10M of Clothing on Roblox, and Linkedin Launches $25M Creator Program

Alison Eakle — EVP at Shondaland on Netflix Pacts, Bridgerton, Promotions After 30, and Motherhood

Hello Sunshine Sells for $900M and High-Priced Studio M&A

Netflix Shop and 4 Ways Streamer-Led Commerce Will Evolve

Kids Screen Time: Crossing the Chasm and New Revenue Models

1H 2021 Celebration

16 Podcasts, 13 Writings, and Celebrating 1H 2021

Food Media x Commerce Watch List

Etsy Buys Depop for $1.6 Billion and the Rise of Resale

NFT Platform Watch List

How To Buy an NFT (like an “NFTweet”)

Chris Ovitz — President at OK Play on Being a 3x Founder, Humble Leadership, and Reimagining Kids Screen Time

Aditi Dash — Partner at CircleUp on Surprise FDA Visits, Clubhouse, and Consumer Investing

Kevin Gould — CEO of Kombo Ventures on $75 Million of Beauty Sales, Liquidating His IRA, and the Hottest Role in Town

From Attention to Passion. A Look Back at 2020.

Interview with Christian Baesler, President of Complex Networks on German Village Life, Being a Touring DJ, Hot Sauce, and ComplexLand

How YouTube Is Playing Catch-Up in Online Shopping, $825 Million of Sports SPACS, Kroger’s New Ghost Kitchens

Why Every Brand Needs a Livestream Media and Selling Strategy in 2021

Nicole Staple — Founder and CEO of Brideside on Investor Bias, Cancer Battles, and Rap Lyrics

Why Only 10% of Beauty Sales are Online, and How to Fix the Consumer “Trust Gap”

11 Must-Read Articles for Nextgen Consumer Execs

Exploding Kittens and What Surprises Us About Tabletop Games and Lo Fi Media

Profits and Purpose: Crooked Media, Black Rifle Coffee, Ben & Jerry’s

Lessons from Call Her Daddy: IP, Food, Talent, Leadership

How Will Eko’s Litigation Against Quibi Result in Hedge Fund ROI?

RockWater 2020 Predictions

Is Nike Adventure Club, a Subscription Service for Kids, a Winning Commerce Strategy?