🎊Celebrating RockWater’s 2022 Client Wins and 28 Content Publishings
Happy Holidays! As we wind down the calendar year, we’re taking time to reflect on 2022. Below is a breakdown our 2022 editorial highlights. Take a quick look through the list, find one interesting content nugget, and share it with a friend in your network.
Have a safe, happy, and healthy holiday season!
Onward into 2023,
Chris, Founder of RockWater
🚀 Meme Cleanser 🚀
📈 2022 Company Highlights 💼
- Advised a creator-based live commerce platform on their creator fund and G2M strategies
- Built an M&A roadmap and sales plan for a creator-brand marketplace
- Assisted a creator-led beauty platform with their fundraising strategy and investor collateral
- Audited financial reporting and forecasting for an int’l media co and used findings to recommend new team reorg and revenue gen ideas to spur biz growth in 2023 and beyond
- Market research for Web3 platform to better understand opportunities in the intersection between Web3 and Gaming
- Built a financial model to evaluate if a SaaS biz should build hardware to accelerate product adoption. Delivered 500+ qualified sales leads to expand BD pipeline and meet needs for G2M integrations
- Crafted a peer benchmarking analysis to inform how a digital-native prod co can best enter new content and buyer categories
- Launched 13 new advisory offerings for exec clients. Check some key ones out here! The rest can be found throughout our website’s content page
- Employed 8 undergraduate interns from universities including Baruch, University of Chicago, Northwestern, Penn, USC, Wake Forest, and Columbia
- RockWater alumni landed roles at companies like McKinsey, Bain, Altman Solon, KeyBanc Capital Markets, MediaLink, and more
- Hosted 2 executive events in LA, including our largest panel + networking event to date with over 50 guests who came together to discuss all things livestream commerce
📚 2022 Editorial Highlights 🎧
📸 Creator Economy & Live Commerce 🛒
- How Practical Are Livestream Shopping Applications for Whole Person Health & Wellness?
- How Elon Musk’s $8 Blue Checkmark Subscription Strategy is a $9B Opportunity for Twitter
- 3 Innovations Social Incumbents Must Pursue to Win the “Livestream Commerce Wars”
- What New Tech Will Solve the Challenges for US Livestream Shopping?
- Livestream Commerce: How New Stakeholders Will Close the $436 Billion Gap with China
- Why Sticky Habits Will Unlock Billion $$ Potential of US Live Shopping Market
- 5 FAQs On Livestream Shopping
- Pod: James Creech — Paladin CEO on Selling to Brandwatch, Influencer SAAS, and Recasting Your Success
- Pod: Brendan Gahan — CSO at Mekanism on YouTube in 2005, Selling Epic Signal, and Your First 100 Drafts
- Pod: Sarah Penna — Creator Launch Exec at Patreon on Her $15 Million Exit, Marrying a YouTuber, and Betting on Creators
🥽 Web3, Gaming, Metaverse, eSports 🎮
- How eSports Revenue Models Will Drive the $600B Global Sports Market (Pt. 1)
- eSports Leagues and Game Publishers – Monetization Playbook (Pt. 2)
- eSports Revenue Potential in Creator Economy and Web3 (Pt. 3)
- 2022 Web3 Prediction: Digital Goods with High Consumer Utility Will Rise to the Top
- Adam Rymer — CEO at OpTic Gaming on 1980’s Internet Nerds, Adapting to Napster, and the Future of Esports
- Taehoon Kim — CEO of nWay on Raising $90M, Selling to Animoca, and Gaming x Web3
🎥 New Hollywood 📺
- Zach Blume — Co-Founder of Portal A on 2006 Web Series, the Wheelhouse Investment, and Building with Your Childhood Friends
- Mike Grisko — CFO at Atmosphere on Raising $150M, Becoming a 2x Founder, and the Future of TV for Business
- 2022 Prediction: Riches in Niches and the 40% of Non-Whites
🍔 Food & Beverage 🍹
- Camila Victoriano — Founder of Sonoro on Building LA Times Studios, Latinx Podcast Innovation, and Following the Story VS the Medium
🏈 Sports ⚽
- 2022 Prediction: Why Was $20B Invested in Sports Leagues and Teams in 2021? And What’s Next For this Soon-To-Be $825B Industry?
- Michael Cohen — CEO at Team Whistle on Wall Street to Digital, Scaling $0-100M, Leadership, and Exits
🏠 Misc 💰
If these insights are relevant to projects you’re working on, ping us here. We love talking all things media / tech / commerce!