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"RockWater and Chris have been instrumental in elevating Snapback Agency’s growth. Their deep understanding of talent representation and creator economy gives us critical insights into new sales and talent growth strategies. From refining our business model to supporting ...
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"RockWater crushed it for me, and I’m thrilled with the successful outcome. The sale of Long Haul was a life-changing event for me, my team, and my clients. There were a countless number of curveballs that were thrown at us during the process and RockWater helped me ...
Learn more "After trying to sell Bounty in the past, I hired RockWater to expedite the process and ensure a favorable outcome. RockWater definitely delivered on that promise – they activated their network to create a lot of buzz for Bounty, pushed initial conversations along from ...
Learn more "RockWater's newsletter is the Wall Street Journal of the Creator Economy, offering deep strategic insights grounded in financial acumen and bridging creative vision with corporate finance." Brendan Gahan, Founder, Creator Authority, Former CSO, Mekanism Agency
Learn more "The insights RockWater provides in the creator economy are world-class. I routinely seek Chris Erwin's POV on the market and developments in dealmaking" Chas Lacaillade, CEO, Bottle Rocket Management
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“Chris Erwin is one of the sharpest and well connected people I know in our industry. He and his team at RockWater provide clients with valuable insights into media, commerce, and the creator economy.” James Creech, Co-Founder, Measure Studio
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"In the crowded landscape of media advisors and analysts, Chris and the RockWater team stand out for their impressive level of insight and substance, which has served as a secret weapon more than once. Their network within the audio field is unparalleled, and they have a keen ins…
"Christopher and team were extraordinarily helpful as we were finding our way early on with social commerce. Our situation was unique, which meant that our options would be as well...Rockwater's expertise and enthusiasm for the space provided lights on the path. I knew immediat…
“RockWater is at the forefront of where new media and sports are headed. Publishers, investors, brands, and tech co's know that to stay ahead of the game, they need a partner like RockWater to make sense of the ecosystem shifts, platform evolutions, and the underlying strategie…
“I turn to the Rockwater team whenever I need to separate the signal from the noise in tracking the rapid evolution of the creator economy and its disruption to traditional media models. Rockwater’s content – newsletter, forecasts and podcast – are some of the most reliab…
“I have worked with Chris Erwin, both informally and formally, for several years. Chris was a trusted, valued advisor when I took my company, Midroll Media (now Stitcher), through a successful M&A process that ultimately ended in a sale to EW Scripps. In my role as COO of Team …
“Chris and his team at RockWater are highly skilled at taking market trends and analyzing them in a digestible and useful way. The level of attention to detail that they bring to all of their work is outstanding and I really enjoy how in depth he goes with his guests on the pod…
“The RockWater team was an invaluable resource. They provided us with a comprehensive framework to identify best fit acquisition targets, and then built us a custom business plan to operationalize their recommendations. They felt like a natural extension of our team, despite be…
"After spending over a decade on Wall Street, I'm no stranger to consuming deep research from the street. Take that level of depth, apply it to the major changes happening at light speed in the creator economy today, and there is no other shop I would recommend more than RockWate…
"To plan FAO's digital transformation, we needed an expert team who understood how parents and kids are spending their time and money online, which is powering new direct-to-consumer business models for toy retailers. RockWater was a great bolt-on partner to us and facilitated ou…
“Chris is one of the smartest people in media I know. He has the unique ability to be super strategic while also caring deeply about operational execution. Chris and the RockWater team truly get where modern media is today and where it’s headed, with a special expertise aroun…
"RockWater was a great executive ally. They took time to understand our growth needs, created a custom workplan, and executed with precision. Their recommendations were data-based and actionable, and are now part of our operating plan. RockWater also brought good energy to our or…
“Chris’s team delivered sharp decision-making frameworks and actionable market intelligence for our leadership. Their work significantly accelerated our go-forward planning and new product development. I regularly bounce new business ideas off Chris, as he has a great mind…
“RockWater’s team dovetails incredibly sophisticated marketplace intelligence with an impressive, far-reaching network of leading professionals at nearly every top digital-focused company – with this powerful combination, they provide clients with invaluable strategic insig…
“RockWater is my oracle for the media and commerce world. Chris Erwin and his team help me think many, many moves ahead of most players because they deeply understand all the pieces from a variety of perspectives.” …
“RockWater delivers something few others can: unique perspective. Chris and his team analyze the complicated playing field and cut through the BS to deliver actionable insights that add immediate value. RockWater acts as an extension of my own team, adding a tool to our toolbox…
"In a fast-changing media landscape, RockWater is a pivotal partner. They help executives navigating an increasingly fragmented digital media ecosystem sift through the ocean of information impacting the present and future of the industry, providing valuable insights that inform …
“Every time I’ve worked and spent time with Chris and his RockWater team it’s been a true joy. He deeply understands where the market is headed and provides actionable insights and guidance to help companies launch profitable new businesses. He also has a deep and wide-rang…
"As a venture capitalist looking for the next disruptive force in media and entertainment, RockWater has become an essential source of detailed thinking around the trends and companies that will be driving major change in this industry for years to come."
“Prism Labs isn't a media company, but having worked with Chris closely in the past I jumped at the chance to use his advisory services to help us evaluate some strategic options. With Rockwater you can count on thoughtful, flexible, diligent and extremely capable support. Rock…
"RockWater has been a great consigliere to Rolla. Their team offers guidance on everything from fundraising and business models to product and go-to-market strategies. Their expertise at the intersection of real estate and the creator economy has been super helpful, and they alwa…
"When we began looking for intelligence partners, we knew we wanted a group who would work with us as part of a team, not a vendor. We found exactly what we were looking for in RockWater. Starting from a very open place, they were comfortable with and capable of helping us ...
"...we’ve had a wonderfully positive experience with RockWater’s support in scaling our opportunities with revenue and partnerships.”…
“Working with Chris Erwin was an absolute pleasure. Chris was a trusted advisor when I was looking to start a new media business. Given his vast expertise and knowledge of the media landscape, he was the perfect person to go to when my partners and I needed help plotting our pa…
“Chris and the RockWater team gave us the exact leverage we were looking for in an advisor. The team brings deep industry perspective, thoughtful frameworks and a strong network of relationships." …
"Chris and his team are not just collaborators, they're visionaries. They see opportunities for clients that they don't see themselves. We have ideated with RockWater, and think of them as a group of creatives, as well as strategists." …
"Chris and the RockWater team provide a differentiated perspective on the sports ecosystem. Specifically, their ability to leverage their deep expertise in media and apply it to frontier markets such as sports betting and esports helped us to flesh out white space ...
