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The livestream video market is projected to grow by an astounding 21% by 2028. We’ve tracked $9 billion of capital flowing into this space over the past 18 months alone. One of the biggest growth drivers will be livestream shopping, which already generates nearly $200 billion in annual revenue in China. Although the US livestream shopping market is currently under 5% of that size, it’s heating up quickly, with over 25 capital raises and product launches over the past two years.
