Livestream Commerce Watch List

March 12, 2021 by  Chris Erwin

Executive Summary

We’ve been talking about livestream commerce for a while now, and the industry is finally having its moment. Capital is rapidly flowing into the space, e-commerce and social powerhouses like Amazon and TikTok are building out their livestream infrastructure, and former Twitch team members are launching livestream platforms for niche communities.

A Few Highlights From 2020 / 2021:

  • Whatnot raised a $150 million series C in Sep 2021, valuing it at $1.5 billion and making it the first livestream commerce unicorn in the US

  • Billie Eilish hosted a blockbuster shoppable concert over livestream

  • Douyin users consumed over 45 billion minutes of livestream content in 2020

And There’s So Much More to Come

The livestream commerce industry is already booming in China, and it’s only starting to heat up in the states.

That’s why we’ve compiled a watch list of up-and-coming livestream commerce players targeting US and Chinese consumers.

  • Who’s On The List? This watch list is focused on upstarts operating in the US and China. We’ve included some major enterprises as well, like TaoBao and Amazon, because they’re just too big to ignore their impact on the livestream segment.

  • What’s Included? We’ve aggregated the notable industry players, their descriptions, notable highlights where available, and their fundraising histories. Each company is then categorized by their territory focus and platform type.

  • Is This The Final List? Not even close. We’ll continue to update this watch list as new platforms launch, funding rounds are closed, and notable events occur. You’re going to want to bookmark this page.


Blue records denote US-focused platforms. Pink records denote China-focused platforms. Green records denote platforms whose territory focuses are unknown as of yet.

Source data from Crunchbase, public company filings, company press releases, and industry trades.

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