Similar to what’s unfolding in the “Streaming Wars”, the audio landscape is also undergoing a once-in-a-generation paradigm shift. Consumption habits are rapidly transforming, and a handful of platforms are spending BIG today — on content, talent, IP, and tech — in order to win market share for tomorrow. The downstream effects of the “Audio Wars” spending sprees are massive, as companies across the audio ecosystem are being targeted for lucrative partnerships and acquisitions. The volume of audio M&A deals nearly tripled between 2018-2021, and with emerging growth opportunities like smart speakers, social audio, and international expansion, this deal flow will escalate over the coming years.