VA Media

VA Media is a leader in global film / tv AVOD monetization, with a cornerstone focus on YouTube. VAM owns over 20 YouTube channels including Movies Central, Family Central, We are Pride, and more which amass billions of views per year. They are the go-to licensee for IP owners seeking to exploit their content on YouTube with clients including Banijay, All 3 Media, and ITN Studios.

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RockWater was tapped to identify VAM’s position within digital media’s evolving competitive landscape. RockWater’s findings forayed into a 2025 business plan for the company to execute.

“We started working with the team at Rockwater to help stress test the company’s global strategy. Being an Australian company with a high percentage of business in the US we needed to further understand our long term growth opportunities in that market and Rockwater provided a series of insights that helped us prioritize strategic initiatives and set a clear course into the future. Great guys to work with as well!”

Mark Ashbridge, CEO of VA Media