Bounty

Bounty is a Shopify app that turns creators into video marketing machines. The technology provides a platform for creators to earn cash back for engagement, while brands license the videos for paid media. The company was founded in 2021 and is backed by M13, Sugar Capital, and Interlace Ventures.

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Bounty engaged RockWater as a sell-side m&a advisor to find, structure, and broker a deal with a strategic acquirer. RockWater generated interest with 20+ potential buyers and successfully closed a deal with gen.video, a leading influencer marketing company connecting creativity and commerce worldwide.

After trying to sell Bounty in the past, I hired RockWater to expedite the process and ensure a favorable outcome. RockWater definitely delivered on that promise – they activated their network to create a lot of buzz for Bounty, pushed initial conversations along from interest → intent → offers, and were instrumental in getting the deal across the finish line. There were lots of ups and downs in the sales process, and RockWater was incredibly helpful throughout. I’d recommend them as an M&A advisor to any founder selling their business.

Abe Wolke, Founder & CEO, Bounty