“In the crowded landscape of media advisors and analysts, Chris and the RockWater team stand out for their impressive level of insight and substance, which has served as a secret weapon more than once. Their network within the audio field is unparalleled, and they have a keen instinct for productive matchmaking.”

Chris Giliberti Head of TV & Film Spotify

Bigger Bolder Baking

“RockWater is my oracle for the media and commerce world. Chris Erwin and his team help me think many, many moves ahead of most players because they deeply understand all the pieces from a variety of perspectives.”

Kevin Kurtz CEO of Bigger Bolder Baking / The Bold Baking Network

Complex Networks

“Chris is one of the smartest people in media I know. He has the unique ability to be super strategic while also caring deeply about operational execution. Chris and the RockWater team truly get where modern media is today and where it’s headed, with a special expertise around the intersection of commerce / consumer revenues, brands, and IP.

Their research and analysis are often times unconventional, but always super thought-provoking and spot on. Outside of research, Chris and the team have been super proactive about bringing us specific revenue generating opportunities, and brokered senior relationships for strategic partnerships.”

Christian Baesler CEO at Complex Network


“RockWater’s team dovetails incredibly sophisticated marketplace intelligence with an impressive, far-reaching network of leading professionals at nearly every top digital-focused company – with this powerful combination, they provide clients with invaluable strategic insights and guidance. Chris and the team helped us quickly identify and prioritize opportunity lanes for FilmNation as we expanded our global content platform into the digital space. We’d recommend them with the highest praise, in a heartbeat.”

Milan Popelka COO at FilmNation Entertainment

Red Seat Ventures

“RockWater delivers something few others can: unique perspective. Chris and his team analyze the complicated playing field and cut through the BS to deliver actionable insights that add immediate value. RockWater acts as an extension of my own team, adding a tool to our toolbox at the exact moment we need it.”

Christopher Balfe Founder & Partner at Red Seat Ventures

XL Media

“When we began looking for intelligence partners, we knew we wanted a group who would work with us as part of a team, not a vendor. We found exactly what we were looking for in RockWater. Starting from a very open place, they were comfortable with and capable of helping us identify and focus on the most advantageous areas of business for the group. The research they deliver is consistently contextual, actionable and valuable in driving strategic decisions and growth.”

Elizabeth Carter VP of Marketing at XL Media

Madison Wells Media

“Every time I’ve worked and spent time with Chris and his RockWater team it’s been a true joy. He deeply understands where the market is headed and provides actionable insights and guidance to help companies launch profitable new businesses. He also has a deep and wide-ranging network that has helped me build meaningful and lasting connections with a positive impact for my companies. I learn from him every time we interact!”

Morgan Kruger former COO at MWM Universe


“…we’ve had a wonderfully positive experience with RockWater’s support in scaling our opportunities with revenue and partnerships.”

Damian Pelliccione Co-Founder & CEO of Revry


“Working with Chris Erwin was an absolute pleasure. Chris was a trusted advisor when I was looking to start a new media business. Given his vast expertise and knowledge of the media landscape, he was the perfect person to go to when my partners and I needed help plotting our path to success in the marketplace, while also helping us to derive a strategy on how to conquer our niche. His in-depth direction and immersive analysis on how to navigate the tricky waters of this world was priceless.”

Justin Lacob Head of Development at XTR

Team Coco / WarnerMedia

“I have worked with Chris Erwin, both informally and formally, for several years. Chris was a trusted, valued advisor when I took my company, Midroll Media (now Stitcher), through a successful M&A process that ultimately ended in a sale to EW Scripps. In my role as COO of Team Coco, when we decided we needed help strategizing and plotting new growth initiatives, Chris was the first call I made.

As the media landscape is quickly evolving, there are few people in the world who share Chris’ breadth of knowledge across new media forms (podcasts, digital video, branded content, talent management, and more), M&A, capital raising, macro market dynamics, board management, etc. And nobody works harder than Chris. I would be excited to hire Chris again and I am certain that I will.”

Adam Sachs COO at Conan O'Brien's Team Coco

Chive Media Group / AtmosphereTV

“Chris and the RockWater team gave us the exact leverage we were looking for in an advisor. The team brings deep industry perspective, thoughtful frameworks and a strong network of relationships.”

Mike Grisko CFO at Atmosphere TV / Chive Media Group


“Chris and his team are not just collaborators, they’re visionaries. They see opportunities for clients that they don’t see themselves. We have ideated with RockWater, and think of them as a group of creatives, as well as strategists.”

Barb Stuckey President & Chief Innovation Officer at Mattson


“Chris and the RockWater team provide a differentiated perspective on the sports ecosystem. Specifically, their ability to leverage their deep expertise in media and apply it to frontier markets such as sports betting and esports helped us to flesh out white space opportunities for our roadmap.”

Jordan Pascasio Co-Founder of Fansure

Whistle Sports

“Chris’s team delivered sharp decision-making frameworks and actionable market intelligence for our leadership. Their work significantly accelerated our go-forward planning and new product development.

I regularly bounce new business ideas off Chris, as he has a great mind for sustainable value creation vs short term distractions in the media, tech and commerce industries. I look forward to working with him again.”

Michael Cohen CEO at Whistle Sports

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