Case Studies

Collabspace

The company's leadership engaged RockWater to help them develop fundraising strategies and M&A opportunities.   Collabspace is a ...

Learn more

Cosmily

Cosmily has repeatedly engaged RockWater to prepare for its fundraises – creating its pitch, financial model, and sourcing ...

Learn more

ViacomCBS / Paramount

We specifically hired Chris and his team to support competitive landscape analysis, market intelligence and growth planning for branded ad sales ...

Learn more

Google

Content and advertiser leadership sought to improve premium video integration opportunities for client partners. Conducted market research and ...

Learn more

Team Coco / WarnerMedia

Team Coco is a digitally-native comedy brand, and a joint venture between Conan O’Brien and WarnerMedia. Entering 2020 Team Coco sought to ...

Learn more

Orca

Orca is a complete livestream and social commerce solution that has produced thousands of hours of shoppable content, leading to millions of ...

Learn more

FAO Schwarz

FAO Schwarz is the world's most renowned specialty kids toy manufacturer and retailer. Since being founded over 160 years ago, the company has ...

Learn more
portal A logo

Portal-A

PORTAL A is an award-winning branded and original content company. The company's accolades include being named Agency of the Year by The Streamys...

Learn more

DWNLOAD Media

DWNLOAD is an audio aggregator who is rapidly acquiring small to medium size class independent podcast studios and networks, and rolling them all ...

Learn more

XL Media

XL Media (LSE: XLMedia PLC) is a global performance publisher. It combines the power of people, data-driven behavioral insight, and captivating ...

Learn more

Red Seat Ventures

Red Seat Ventures partners with talent, brands, and influencers to fund, build, and operate unique businesses. Founder and executive leadership ...

Learn more

Whistle

Team Whistle – comprising Whistle, Tiny Horse, New Form Digital and Vertical Networks – is a global digital sports and entertainment company. ...

Learn more

Atmosphere

Atmosphere is a free multi-channel TV streaming service with content designed for businesses offering 51 original and partner TV channels. ...

Learn more

EffinFunny

EffinFunny is a full-service creative production company that makes award winning content targeted at the growing US born South Asian ...

Learn more

Mattson

RockWater is an active collaborator with Mattson, a global food and CPG innovator behind brands like Popchips, Blue Bottle Cold Brew, White ...

Learn more

FilmNation

FilmNation Entertainment, one of the world’s preeminent independent entertainment companies, sought to diversify and complement its core film and ...

Learn more

CASHDROP

CASHDROP, launched in January 2020, is a cloud POS Company with a twist on the economic model. Merchants access full capabilities of the app for free,

Learn more

Super Studios

Super Studios is an innovative web3 creative lab founded by acclaimed crypto thought leader Elliot Wainman (@elliotrades) and his partner Dave ...

Learn more

At Will Media

At Will Media is an award-winning, full service podcast company. They are the go-to producer for innovative new audio formats, like the first ...

Learn more

Revry

Revry is a uniquely positioned streaming media company representing the newest voices within the LGBTQ+ community, and we’ve had a wonderfully ...

Learn more

Collabspace

The company’s leadership engaged RockWater to help them develop fundraising strategies and M&A opportunities.

 

Collabspace is a mobile-first platform for Creators and Creative Freelancers to connect and transact for paid creative gigs and collab opportunities. Their unique platform solution makes these creator economy collabs as seamless as possible — facilitating quick discovery, assessment, communication, management, and payment for creator partners. Collabspace was built by a team of founders and engineers with extensive creator economy, product, and engineering experience, and is the result of over 25,000 engineering hours.

Who to know

Dan McKenzie

Co-Founder & CEO

Cosmily

Cosmily has repeatedly engaged RockWater to prepare for its fundraises – creating its pitch, financial model, and sourcing investors.

 

Cosmily is a single platform that combines education, discovery, purchase, and community for skincare enthusiasts – generating custom skincare routines from experts and peers powered by data-driven personalization. It is a trusted platform that filters out the noise from branded, augmented, and negative content.

 

RockWater has been an invaluable resource, and is the first on my list to call when I need to kick off a fundraise.

 

Jeff Turnbull, Chief Executive Officer

 

Who to know

Jeff Turnbull

Chief Executive Officer

ViacomCBS / Paramount

We specifically hired Chris and his team to support competitive landscape analysis, market intelligence and growth planning for branded ad sales solutions – as we better understood his broader capability set, we expanded our engagement to include new IP incubation ideas, IP valuation and more. I highly recommend RockWater to any client in need of sharp and actionable strategy advisory.

Thomas De Napoli, Sr. Director of Viacom Velocity

Who to know

Thomas De Napoli

Sr. Director of Viacom Velocity

Google

Content and advertiser leadership sought to improve premium video integration opportunities for client partners. Conducted market research and peer benchmarking of premium branded content initiatives by major social video platforms to inform future planning and new inventory development.

Who to know

Mary Healy

Global Content Innovation Lead

Team Coco / WarnerMedia

Team Coco is a digitally-native comedy brand, and a joint venture between Conan O’Brien and WarnerMedia. Entering 2020 Team Coco sought to capitalize on incredible revenue and M&A market momentum. Their executive leadership required advisory to define their growth strategy and execution plan, board communications, and buy-side M&A diligence and valuation.

In my role as COO of Team Coco, when we decided we needed help strategizing and plotting new growth initiatives, RockWater was the first call I made.

Adam Sachs, COO

Who to know

Adam Sachs

COO

William Navarre

Sr. Director of BD and Revenue

Orca

Orca is a complete livestream and social commerce solution that has produced thousands of hours of shoppable content, leading to millions of product sales. Orca is platform-agnostic, delivering shoppable content across all major social media platforms, brand-owned DTC sites and everywhere else content is published online. Orca has worked with leading consumer brands and retailers, including Estee Lauder, Zappos, Samsung, and Amazon.

 

 

Orca’s founders tapped RockWater to deep dive into their operating performance and determine key insights .

 

 

I’ve crossed paths with Chris many times over my two decades working in digital media, and have always appreciated his thoughtful approach to solving complex problems. Orca grew extremely fast in 2023. We engaged Rockwater to evaluate our performance, sift through massive troves of data, and provide insights and recommendations on optimizing our operations. Their work helped us to continue on our growth trajectory without missing a beat. They’re a valuable partner I’d absolutely work with again

Max Benator, Co-Founder & CEO

Who to know

Max Benator

Co-Founder and CEO

FAO Schwarz

FAO Schwarz is the world’s most renowned specialty kids toy manufacturer and retailer. Since being founded over 160 years ago, the company has transformed into an omnichannel brand across brick & mortar, wholesale, and web and social commerce. The company is owned by ThreeSixty Group, which owns and operates 5+ global consumer brands including Vornado and Sharper Image.

To plan FAO’s digital transformation, we needed an expert team who understood how parents and kids are spending their time and money online, which is powering new direct-to-consumer business models for toy retailers. RockWater was a great bolt-on partner to us and facilitated outlining an exciting new growth strategy for FAO Schwarz.

 

Jan-Eric Kloth, President, International Sales, Retail, & Corporate Strategy at ThreeSixty Group

Who to know

Jan-Eric Kloth

President, International Sales, Retail and Corporate Strategy at ThreeSixty Group

Portal-A

PORTAL A is an award-winning branded and original content company. The company’s accolades include being named Agency of the Year by The Streamys, Video Agency of the Year by Digiday, and a Top 20 Content Creator by AdWeek. Its clients include Google, Amazon, Target, Disney, MLB, and Snapchat. The company’s founders engaged RockWater to evaluate both its existing and new planned business lines within branded and original content. The strategy assignment resulted in a new investment and resource plan, to help drive revenue growth and accelerate new market entry.

RockWater was a great executive ally. They took time to understand our growth needs, created a custom workplan, and executed with precision. Their recommendations were data-based and actionable, and are now part of our operating plan. RockWater also brought good energy to our org, which helped get team buy-in. We look forward to working with them again.

Zach Blume, Co-Founder and President at Portal-A

 

Who to know

Zach Blume

Co-Founder, President

DWNLOAD Media

DWNLOAD is an audio aggregator who is rapidly acquiring small to medium size class independent podcast studios and networks, and rolling them all under one roof to create an independent audio juggernaut. RockWater is serving as DWNLOAD’s dedicated M&A team sourcing, assessing, and structuring all of its acquisitions.

 

 

Who to know

Chris Peterson

Founder & CEO

XL Media

XL Media (LSE: XLMedia PLC) is a global performance publisher. It combines the power of people, data-driven behavioral insight, and captivating editorial content to build valuable connections between brands and consumers.

When we began looking for intelligence partners, we knew we wanted a group who would work with us as part of a team, not a vendor. We found exactly what we were looking for in RockWater. Starting from a very open place, they were comfortable with and capable of helping us identify and focus on the most advantageous areas of business for the group. The research they deliver is consistently contextual, actionable and valuable in driving strategic decisions and growth.

Elizabeth Carter, VP of Marketing and Taylor Quist, Head of Global Brand Strategy

Who to know

Elizabeth Carter

VP of Marketing

Taylor Quist

Head of Global Brand Strategy

Red Seat Ventures

Red Seat Ventures partners with talent, brands, and influencers to fund, build, and operate unique businesses. Founder and executive leadership sought investment targets for a Content x Commerce investor roll-up strategy, optimization of their user acquisition “funnel” across 6+ digital channels, and an audience and marketing forecast model.

RockWater delivers something few others can: unique perspective. Chris and his team analyze the complicated playing field and cut through the BS to deliver actionable insights that add immediate value. RockWater acts as an extension of my own team, adding a tool to our toolbox at the exact moment we need it.

Chris Balfe, Founder & Partner

Who to know

Chris Balfe

Founder & Partner

Whistle

Team Whistle – comprising Whistle, Tiny Horse, New Form Digital and Vertical Networks – is a global digital sports and entertainment company. Team Whistle creates and distributes engaging content experiences for today’s audiences, boasting over 4.2 billion monthly video views, 629 million total aggregated social audience, and 1600+ network channels.

Chris’s team delivered sharp decision-making frameworks and actionable market intelligence for our leadership. Their work significantly accelerated our go-forward planning and new product development

I regularly bounce new business ideas off Chris, as he has a great mind for sustainable value creation vs short term distractions in the media, tech and commerce industries. I look forward to working with him again

Michael Cohen, CEO

Who to know

Michael Cohen

CEO

Atmosphere

Atmosphere is a free multi-channel TV streaming service with content designed for businesses offering 51 original and partner TV channels. Atmosphere offers an incredibly powerful advertising medium where brands can develop contextualized advertising campaigns with highly targeted delivery by venue-type, geography, or content channel type. The platform was developed using proprietary content, technology, and data to deliver unparalleled experiences for businesses, consumers, and advertisers. The business was incubated within Chive Media Group and spun out in 2019.

Chris and the RockWater team gave us the exact leverage we were looking for in an advisor. The team brings deep industry perspective, thoughtful frameworks, and a strong network of relationships.

Mike Grisko, CFO

Who to know

Mike Grisko

CFO

Eric Spielman

CSO

EffinFunny

EffinFunny is a full-service creative production company that makes award winning content targeted at the growing US born South Asian demographic. Their team has developed, created, and produced content for Comedy Central, FX, TBS, Red Hour, and ABC digital.

 

The company’s leadership tapped RockWater to research whitespace opportunities and develop the go-to-market plan to drive new revenues and grow enterprise value.

 

Who to know

Sandeep Parikh

Founder and Chief Creative Officer

Anand Shah

Head of Development

Mattson

RockWater is an active collaborator with Mattson, a global food and CPG innovator behind brands like Popchips, Blue Bottle Cold Brew, White Castle, and Yogurtland. Together, RockWater and Mattson are bringing unique food & beverage commerce solutions to traditional and digital media partners ranging from publishers and celebrities to sports / esports leagues and franchises.

Chris and his team are not just collaborators, they’re visionaries. They see opportunities for clients that they don’t see themselves. We have ideated with RockWater, and think of them as a group of creatives, as well as strategists.

Barb Stuckey, President & Chief Innovation Officer

Who to know

Barb Stuckey

President & Chief Innovation Officer

Katie Hagan

Vice President, Innovation

FilmNation

FilmNation Entertainment, one of the world’s preeminent independent entertainment companies, sought to diversify and complement its core film and TV businesses by expanding into audio and digital, with the end goal of broadening its storytelling platform and driving additional enterprise value.

RockWater’s team dovetails incredibly sophisticated marketplace intelligence with an impressive, far-reaching network of leading professionals at nearly every top digital-focused company – with this powerful combination, they provide clients with invaluable strategic insights and guidance. Chris and the team helped us quickly identify and prioritize opportunity lanes for FilmNation as we expanded our global content platform into the digital space. We’d recommend them with the highest praise, in a heartbeat.

Milan Popelka, COO

Who to know

Milan Popelka

COO

Alyssa Martino

VP of Podcasts

CASHDROP

CASHDROP, launched in January 2020, is a cloud POS Company with a twist on the economic model. Merchants access full capabilities of the app for free, and CASHDROP charges the merchant’s end customer a 5% convenience fee. It aligns CASHDROP to remove as much friction as possible for the merchant, since they only make money when the merchant does.

 

CASHDROP has tapped RockWater numerous times to advise on its fundraising and M&A activities.

 

The crew at RockWater are some of the most competent people I’ve ever worked with, and can parachute into a new project with lightning speed. They are always the first advisor I call, when I want to do something BIG

 

Benjamin Vear, President and Member of the Board

 

Who to know

Benjamin Vear

President, Member of the Board of Advisors

Super Studios

Super Studios is an innovative web3 creative lab founded by acclaimed crypto thought leader Elliot Wainman (@elliotrades) and his partner Dave Murray. Super Studios is building its corner of the Metaverse called The SuperVerse where its protocol ($SUPER) will be the foundation of an array of dapps. The first two dapps include the sophisticated NFT marketplace Gigamart (shipping Q4 ‘22) and the Play-And-Earn game Impostors (www.impostors.gg). Impostors recently saw its genesis drop sell out in 10 seconds generating over $100M in primary and secondary sales.

 

Who to know

Jason Ziemianski

Chief Strategy Officer

At Will Media

At Will Media is an award-winning, full service podcast company. They are the go-to producer for innovative new audio formats, like the first singing competition podcast series for Audible, and the original Siegfried & Roy series for Apple TV+. At Will also makes premium content for brand partners like the New York Times, Netflix, and Marriott Bonvoy. At Will is quickly growing their portfolio of premium scripted and non-fiction originals, and is included in the first audio slate ever featured at the TriBeCa Festival.

Who to know

Will Malnati

Founder & CEO

Revry

Revry is a uniquely positioned streaming media company representing the newest voices within the LGBTQ+ community, and we’ve had a wonderfully positive experience with RockWater’s support in scaling our opportunities with revenue and partnerships.

Damian Pelliccione, CEO/Co-Founder

Who to know

Damian Pelliccione

Co-Founder & CEO

Chris Rodriguez

Co-Founder & CBO

All Services