Industry Thesis

6 million people cut the cord in 2020, an 8% decline in pay-TV subscriptions. Both numbers shattered previous records. It’s clear we’re moving towards a post-cable world. But what will our streaming future will look like? Between SVOD, AVOD, and TVOD models, livestreaming, shoppable entertainment, and niche streaming platforms, the OTT future will not be one-dimensional. The winners of nextgen video will be the ones that develop a fan-first OTT experience.

Testimonials

Case Studies

ViacomCBS

We specifically hired Chris and his team to support competitive landscape analysis, market intelligence and growth planning for branded ad sales ...

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FilmNation

FilmNation Entertainment, one of the world’s preeminent independent entertainment companies, sought to diversify and complement its core film and ...

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XL Media

XL Media (LSE: XLMedia PLC) is a global performance publisher. It combines the power of people, data-driven behavioral insight, and captivating ...

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Team Coco / WarnerMedia

Team Coco is a digitally-native comedy brand, and a joint venture between Conan O’Brien and WarnerMedia. Entering 2020 Team Coco sought to ...

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Whistle

Team Whistle – comprising Whistle, Tiny Horse, New Form Digital and Vertical Networks – is a global digital sports and entertainment company. ...

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VERB Technology

VERB Technology Company, Inc. (NASDAQ: VERB) is rapidly emerging as the market leader in business-focused interactive video sales and marketing ...

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Atmosphere

Atmosphere is a free multi-channel TV streaming service with content designed for businesses offering 51 original and partner TV channels. ...

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Read Seat Ventures

Red Seat Ventures partners with talent, brands, and influencers to fund, build, and operate unique businesses. Founder and executive leadership ...

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Revry

Revry is a uniquely positioned streaming media company representing the newest voices within the LGBTQ+ community, and we’ve had a wonderfully ...

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ViacomCBS

We specifically hired Chris and his team to support competitive landscape analysis, market intelligence and growth planning for branded ad sales solutions – as we better understood his broader capability set, we expanded our engagement to include new IP incubation ideas, IP valuation and more. I highly recommend RockWater to any client in need of sharp and actionable strategy advisory.

Thomas De Napoli, Sr. Director of Viacom Velocity

Who to know

Thomas De Napoli

Sr. Director of Viacom Velocity

FilmNation

FilmNation Entertainment, one of the world’s preeminent independent entertainment companies, sought to diversify and complement its core film and TV businesses by expanding into audio and digital, with the end goal of broadening its storytelling platform and driving additional enterprise value.

RockWater’s team dovetails incredibly sophisticated marketplace intelligence with an impressive, far-reaching network of leading professionals at nearly every top digital-focused company – with this powerful combination, they provide clients with invaluable strategic insights and guidance. Chris and the team helped us quickly identify and prioritize opportunity lanes for FilmNation as we expanded our global content platform into the digital space. We’d recommend them with the highest praise, in a heartbeat.

Milan Popelka, COO

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Milan Popelka

COO

XL Media

XL Media (LSE: XLMedia PLC) is a global performance publisher. It combines the power of people, data-driven behavioral insight, and captivating editorial content to build valuable connections between brands and consumers.

When we began looking for intelligence partners, we knew we wanted a group who would work with us as part of a team, not a vendor. We found exactly what we were looking for in RockWater. Starting from a very open place, they were comfortable with and capable of helping us identify and focus on the most advantageous areas of business for the group. The research they deliver is consistently contextual, actionable and valuable in driving strategic decisions and growth.

Elizabeth Carter, VP of Marketing and Taylor Quist, Head of Global Brand Strategy

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Elizabeth Carter

VP of Marketing

Taylor Quist

Head of Global Brand Strategy

Team Coco / WarnerMedia

Team Coco is a digitally-native comedy brand, and a joint venture between Conan O’Brien and WarnerMedia. Entering 2020 Team Coco sought to capitalize on incredible revenue and M&A market momentum. Their executive leadership required advisory to define their growth strategy and execution plan, board communications, and buy-side M&A diligence and valuation.

In my role as COO of Team Coco, when we decided we needed help strategizing and plotting new growth initiatives, RockWater was the first call I made.

Adam Sachs, COO

Who to know

Adam Sachs

COO

William Navarre

Sr. Director of BD & Revenue

Whistle

Team Whistle – comprising Whistle, Tiny Horse, New Form Digital and Vertical Networks – is a global digital sports and entertainment company. Team Whistle creates and distributes engaging content experiences for today’s audiences, boasting over 4.2 billion monthly video views, 629 million total aggregated social audience, and 1600+ network channels.

Chris’s team delivered sharp decision-making frameworks and actionable market intelligence for our leadership. Their work significantly accelerated our go-forward planning and new product development

I regularly bounce new business ideas off Chris, as he has a great mind for sustainable value creation vs short term distractions in the media, tech and commerce industries. I look forward to working with him again

Michael Cohen, CEO

Who to know

Michael Cohen

CEO

VERB Technology

VERB Technology Company, Inc. (NASDAQ: VERB) is rapidly emerging as the market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications. With offices in California and Utah, VERB services clients in 60 countries and in 48 languages.

 

Founder and C-suite leadership sought market research, consumer and executive surveys, and go-to-market planning for a new livestream commerce product launch.

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Rory Cutaia

Founder, Chairman, & CEO

Atmosphere

Atmosphere is a free multi-channel TV streaming service with content designed for businesses offering 51 original and partner TV channels. Atmosphere offers an incredibly powerful advertising medium where brands can develop contextualized advertising campaigns with highly targeted delivery by venue-type, geography, or content channel type. The platform was developed using proprietary content, technology, and data to deliver unparalleled experiences for businesses, consumers, and advertisers. The business was incubated within Chive Media Group and spun out in 2019.

Chris and the RockWater team gave us the exact leverage we were looking for in an advisor. The team brings deep industry perspective, thoughtful frameworks, and a strong network of relationships.

Mike Grisko, CFO

Who to know

Mike Grisko

CFO

Eric Spielman

CSO

Read Seat Ventures

Red Seat Ventures partners with talent, brands, and influencers to fund, build, and operate unique businesses. Founder and executive leadership sought investment targets for a Content x Commerce investor roll-up strategy, optimization of their user acquisition “funnel” across 6+ digital channels, and an audience and marketing forecast model.

RockWater delivers something few others can: unique perspective. Chris and his team analyze the complicated playing field and cut through the BS to deliver actionable insights that add immediate value. RockWater acts as an extension of my own team, adding a tool to our toolbox at the exact moment we need it.

Chris Balfe, Founder & Partner

Who to know

Chris Balfe

Founder & Partner

Revry

Revry is a uniquely positioned streaming media company representing the newest voices within the LGBTQ+ community, and we’ve had a wonderfully positive experience with RockWater’s support in scaling our opportunities with revenue and partnerships.

Damian Pelliccione, CEO/Co-Founder

Who to know

Damian Pelliccione

Co-Founder and CEO

Chris Rodriguez

Co-Founder and CBO

All OTT Video

Dan Levitt — Founder and CEO of Long Haul Management on $6,000 Salaries, Disney’s Big Miss, and Cracking YouTube SEO

From 9-Figure Cash Grabs to Redefining Sport: The Evolution of Creator Competitions

Kids Screen Time: Crossing the Chasm and New Revenue Models

1H 2021 Celebration

16 Podcasts, 13 Writings, and Celebrating 1H 2021

Damian Pelliccione — CEO of Revry on Launching a Queer TV Streamer, 4x Founder Diversity, and Grassroots Power

Paul / Mayweather and the Growth of Sports Creator Competitions

Whatnot Raises $50M and the Future of Livestream Commerce

AT&T Exits WarnerMedia and Lessons Learned

The Future of Livestreaming: Music and Sports

Kids Screen Time Explodes, 20+ Deals, and How To Win the Next Generation of Viewers (and Their Parents)

2021 Predictions: How to Close the $150 Billion Livestream Commerce Gap Between US-China

From Attention to Passion. A Look Back at 2020.

Surfline Gets $30 Million: Our Deal Concerns, the CEO on Growth, and the Future of Water Sports

Mike Gaston — President of Stage TEN Studios on Bankruptcy, Founding Cut.com, and the Future of Livestreaming

Why Only 61% of Gen Z Watches Sports, and How to Future-Proof Sports Media by Unbundling Live Rights

Interview with Christian Baesler, President of Complex Networks on German Village Life, Being a Touring DJ, Hot Sauce, and ComplexLand

Interview with Chas Lacaillade, Founder of Bottle Rocket Management on $5,000 Startup Loans, Jerry Maguire Moments, and the Digital Video Revolution

How YouTube Is Playing Catch-Up in Online Shopping, $825 Million of Sports SPACS, Kroger’s New Ghost Kitchens

Interview with Adam Sachs, COO of Team Coco on Podcasting with Conan O’Brien, Group Dating, and Selling Midroll Media

11 Must-Read Articles for Nextgen Consumer Execs

Winning in Livestream Shopping: The RockWater Playbook (Part 2/2)

Can the US Replicate China’s $63B Livestream Shopping Industry?

Winning in Nextgen Sports Media: The RockWater Playbook (Part 3/3)

How to “Follow Your Fans” – Lessons from Fortnite, NFL, WWE (Part 2/3)

Explained: Amazon (Not) Buying AMC

How Will Eko’s Litigation Against Quibi Result in Hedge Fund ROI?

How WarnerMedia’s CEO Pick Will Change the Hiring Strategy for New Hollywood

Explained: The Future of Ad-Supported TV

RockWater 2020 Predictions

KSI vs. Logan Paul Rematch: The Most Aggressive New Bet in Sports Media