Industry Thesis

Content is the new universal truth for marketing any type of good or service. Commerce brands are investing in content, and content brands are investing in commerce. The winning consumer brands of tomorrow will be the ones that utilize content and personalities across platforms to cultivate passionate fandoms that are monetized through direct-to-consumer commerce.

Testimonials

Case Studies

XL Media

XL Media (LSE: XLMedia PLC) is a global performance publisher. It combines the power of people, data-driven behavioral insight, and captivating ...

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Team Coco / WarnerMedia

Team Coco is a digitally-native comedy brand, and a joint venture between Conan O’Brien and WarnerMedia. Entering 2020 Team Coco sought to ...

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VERB Technology

VERB Technology Company, Inc. (NASDAQ: VERB) is rapidly emerging as the market leader in business-focused interactive video sales and marketing ...

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Mattson

RockWater is an active collaborator with Mattson, a global food and CPG innovator behind brands like Popchips, Blue Bottle Cold Brew, White ...

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Read Seat Ventures

Red Seat Ventures partners with talent, brands, and influencers to fund, build, and operate unique businesses. Founder and executive leadership ...

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XL Media

XL Media (LSE: XLMedia PLC) is a global performance publisher. It combines the power of people, data-driven behavioral insight, and captivating editorial content to build valuable connections between brands and consumers.

When we began looking for intelligence partners, we knew we wanted a group who would work with us as part of a team, not a vendor. We found exactly what we were looking for in RockWater. Starting from a very open place, they were comfortable with and capable of helping us identify and focus on the most advantageous areas of business for the group. The research they deliver is consistently contextual, actionable and valuable in driving strategic decisions and growth.

Elizabeth Carter, VP of Marketing and Taylor Quist, Head of Global Brand Strategy

Who to know

Elizabeth Carter

VP of Marketing

Taylor Quist

Head of Global Brand Strategy

Team Coco / WarnerMedia

Team Coco is a digitally-native comedy brand, and a joint venture between Conan O’Brien and WarnerMedia. Entering 2020 Team Coco sought to capitalize on incredible revenue and M&A market momentum. Their executive leadership required advisory to define their growth strategy and execution plan, board communications, and buy-side M&A diligence and valuation.

In my role as COO of Team Coco, when we decided we needed help strategizing and plotting new growth initiatives, RockWater was the first call I made.

Adam Sachs, COO

Who to know

Adam Sachs

COO

William Navarre

Sr. Director of BD & Revenue

VERB Technology

VERB Technology Company, Inc. (NASDAQ: VERB) is rapidly emerging as the market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications. With offices in California and Utah, VERB services clients in 60 countries and in 48 languages.

 

Founder and C-suite leadership sought market research, consumer and executive surveys, and go-to-market planning for a new livestream commerce product launch.

Who to know

Rory Cutaia

Founder, Chairman, & CEO

Mattson

RockWater is an active collaborator with Mattson, a global food and CPG innovator behind brands like Popchips, Blue Bottle Cold Brew, White Castle, and Yogurtland. Together, RockWater and Mattson are bringing unique food & beverage commerce solutions to traditional and digital media partners ranging from publishers and celebrities to sports / esports leagues and franchises.

Chris and his team are not just collaborators, they’re visionaries. They see opportunities for clients that they don’t see themselves. We have ideated with RockWater, and think of them as a group of creatives, as well as strategists.

Barb Stuckey, President & Chief Innovation Officer

Who to know

Barb Stuckey

President & Chief Innovation Officer

Katie Hagan

Vice President, Innovation

Read Seat Ventures

Red Seat Ventures partners with talent, brands, and influencers to fund, build, and operate unique businesses. Founder and executive leadership sought investment targets for a Content x Commerce investor roll-up strategy, optimization of their user acquisition “funnel” across 6+ digital channels, and an audience and marketing forecast model.

RockWater delivers something few others can: unique perspective. Chris and his team analyze the complicated playing field and cut through the BS to deliver actionable insights that add immediate value. RockWater acts as an extension of my own team, adding a tool to our toolbox at the exact moment we need it.

Chris Balfe, Founder & Partner

Who to know

Chris Balfe

Founder & Partner

All Media x Commerce

The Audio Wars: No End In Sight

Dan Levitt — Founder and CEO of Long Haul Management on $6,000 Salaries, Disney’s Big Miss, and Cracking YouTube SEO

From 9-Figure Cash Grabs to Redefining Sport: The Evolution of Creator Competitions

Kids Screen Time: Crossing the Chasm and New Revenue Models

1H 2021 Celebration

16 Podcasts, 13 Writings, and Celebrating 1H 2021

Food Media x Commerce Watch List

Damian Pelliccione — CEO of Revry on Launching a Queer TV Streamer, 4x Founder Diversity, and Grassroots Power

Paul / Mayweather and the Growth of Sports Creator Competitions

Etsy Buys Depop for $1.6 Billion and the Rise of Resale

Sports Betting x Media Watch List

How Media Operators Capture the $60 Billion US Sports Betting Market

Whatnot Raises $50M and the Future of Livestream Commerce

Matthias Metternich — CEO of Art of Sport on Being a 5x Founder, Skincare for Athletes, and Pitching Kobe Bryant

Bitcoin Pizza and Food Commerce Momentum

AT&T Exits WarnerMedia and Lessons Learned

The Future of Livestreaming: Music and Sports

The Duality of Social Audio: How will the landscape unfold?

Sports Betting Media in Overdrive

Kevin Jones — Founder of Blue Wire on Getting Fired for a 49ers Tweet, $3.5 Million from WynnBet, and the Future of Sports Podcasts

Rise of Social Audio

NFT Platform Watch List

How To Buy an NFT (like an “NFTweet”)

Chris Ovitz — President at OK Play on Being a 3x Founder, Humble Leadership, and Reimagining Kids Screen Time

Aditi Dash — Partner at CircleUp on Surprise FDA Visits, Clubhouse, and Consumer Investing

2021 Predictions: How to Close the $150 Billion Livestream Commerce Gap Between US-China

Aaron Levant — CEO of NTWRK on Launching 30 Event Brands and Shopping at the Speed of Culture

2021 Predictions: Sportsbook Content Strategy for the $60 Billion Online Gambling Market

Kevin Gould — CEO of Kombo Ventures on $75 Million of Beauty Sales, Liquidating His IRA, and the Hottest Role in Town

2021 Predictions: 4 New Audio Buyers + Food Commerce Gets “Re-stacked”

From Attention to Passion. A Look Back at 2020.

Surfline Gets $30 Million: Our Deal Concerns, the CEO on Growth, and the Future of Water Sports

Mike Gaston — President of Stage TEN Studios on Bankruptcy, Founding Cut.com, and the Future of Livestreaming

Interview with Christian Baesler, President of Complex Networks on German Village Life, Being a Touring DJ, Hot Sauce, and ComplexLand

How to Win the Next Frontier of Consumer Engagement with At-Home Audio (Part 2)

How YouTube Is Playing Catch-Up in Online Shopping, $825 Million of Sports SPACS, Kroger’s New Ghost Kitchens

Interview with Adam Sachs, COO of Team Coco on Podcasting with Conan O’Brien, Group Dating, and Selling Midroll Media

Why Every Brand Needs a Livestream Media and Selling Strategy in 2021

Explained: 4 Deals Powering the “At-Home-ification” of Stadium Foods and the War Against the Couch

Nicole Staple — Founder and CEO of Brideside on Investor Bias, Cancer Battles, and Rap Lyrics

Why Only 10% of Beauty Sales are Online, and How to Fix the Consumer “Trust Gap”

11 Must-Read Articles for Nextgen Consumer Execs

Winning in Livestream Shopping: The RockWater Playbook (Part 2/2)

Exploding Kittens and What Surprises Us About Tabletop Games and Lo Fi Media

Can the US Replicate China’s $63B Livestream Shopping Industry?

The Future of Food & Beverage: When Will Manufacturers + Media Converge?

Profits and Purpose: Crooked Media, Black Rifle Coffee, Ben & Jerry’s

Winning in Nextgen Sports Media: The RockWater Playbook (Part 3/3)

Lessons from Call Her Daddy: IP, Food, Talent, Leadership

How to “Follow Your Fans” – Lessons from Fortnite, NFL, WWE (Part 2/3)

Explained: Amazon (Not) Buying AMC

How Will Eko’s Litigation Against Quibi Result in Hedge Fund ROI?

How Gambling and ‘Live’ Impact Fandom, the Real Money Maker in Sports Media (Part 1/3)

How WarnerMedia’s CEO Pick Will Change the Hiring Strategy for New Hollywood

What COVID-19 Means for the Future of the Dining Ecosystem

Time Out, MeatEater, NY Times, Complex: The Role of Commerce in Food Media

Barstool Sports & The Ringer: Lessons About Growth

RockWater 2020 Predictions

Breaking Down SiriusXM Video vs. Spotify Video

Is Nike Adventure Club, a Subscription Service for Kids, a Winning Commerce Strategy?