Industry Thesis

The livestream video market is projected to grow by an astounding 21% by 2028. We’ve tracked $9 billion of capital flowing into this space over the past 18 months alone. One of the biggest growth drivers will be livestream shopping, which already generates nearly $200 billion in annual revenue in China. Although the US livestream shopping market is currently under 5% of that size, it’s heating up quickly, with over 25 capital raises and product launches over the past two years.

Case Studies

VERB Technology

VERB Technology Company, Inc. (NASDAQ: VERB) is rapidly emerging as the market leader in business-focused interactive video sales and marketing ...

Learn more

Read Seat Ventures

Red Seat Ventures partners with talent, brands, and influencers to fund, build, and operate unique businesses. Founder and executive leadership ...

Learn more

VERB Technology

VERB Technology Company, Inc. (NASDAQ: VERB) is rapidly emerging as the market leader in business-focused interactive video sales and marketing tools, including livestream ecommerce, CRM, and content management applications. With offices in California and Utah, VERB services clients in 60 countries and in 48 languages.

 

Founder and C-suite leadership sought market research, consumer and executive surveys, and go-to-market planning for a new livestream commerce product launch.

Who to know

Rory Cutaia

Founder, Chairman, & CEO

Read Seat Ventures

Red Seat Ventures partners with talent, brands, and influencers to fund, build, and operate unique businesses. Founder and executive leadership sought investment targets for a Content x Commerce investor roll-up strategy, optimization of their user acquisition “funnel” across 6+ digital channels, and an audience and marketing forecast model.

RockWater delivers something few others can: unique perspective. Chris and his team analyze the complicated playing field and cut through the BS to deliver actionable insights that add immediate value. RockWater acts as an extension of my own team, adding a tool to our toolbox at the exact moment we need it.

Chris Balfe, Founder & Partner

Who to know

Chris Balfe

Founder & Partner

All Livestreaming

From 9-Figure Cash Grabs to Redefining Sport: The Evolution of Creator Competitions

1H 2021 Celebration

16 Podcasts, 13 Writings, and Celebrating 1H 2021

Damian Pelliccione — CEO of Revry on Launching a Queer TV Streamer, 4x Founder Diversity, and Grassroots Power

Paul / Mayweather and the Growth of Sports Creator Competitions

Whatnot Raises $50M and the Future of Livestream Commerce

The Future of Livestreaming: Music and Sports

Aditi Dash — Partner at CircleUp on Surprise FDA Visits, Clubhouse, and Consumer Investing

Livestream Commerce Watch List

2021 Predictions: How to Close the $150 Billion Livestream Commerce Gap Between US-China

Aaron Levant — CEO of NTWRK on Launching 30 Event Brands and Shopping at the Speed of Culture

Kevin Gould — CEO of Kombo Ventures on $75 Million of Beauty Sales, Liquidating His IRA, and the Hottest Role in Town

From Attention to Passion. A Look Back at 2020.

Mike Gaston — President of Stage TEN Studios on Bankruptcy, Founding Cut.com, and the Future of Livestreaming

Why Only 61% of Gen Z Watches Sports, and How to Future-Proof Sports Media by Unbundling Live Rights

Interview with Christian Baesler, President of Complex Networks on German Village Life, Being a Touring DJ, Hot Sauce, and ComplexLand

How YouTube Is Playing Catch-Up in Online Shopping, $825 Million of Sports SPACS, Kroger’s New Ghost Kitchens

Why Every Brand Needs a Livestream Media and Selling Strategy in 2021

Why Only 10% of Beauty Sales are Online, and How to Fix the Consumer “Trust Gap”

11 Must-Read Articles for Nextgen Consumer Execs

Winning in Livestream Shopping: The RockWater Playbook (Part 2/2)

Can the US Replicate China’s $63B Livestream Shopping Industry?

How Gambling and ‘Live’ Impact Fandom, the Real Money Maker in Sports Media (Part 1/3)

RockWater 2020 Predictions

KSI vs. Logan Paul Rematch: The Most Aggressive New Bet in Sports Media