Industry Thesis

Food & Beverage is now viewed as an extension of lifestyle. Consequently, the 9-figure F&B commerce empires are no longer limited to celebrity chefs. From “ghost kitchens” to branded vodkas, F&B commerce initiatives have proven to drive a disproportionate volume of direct-to-consumer commerce revenue relative to other categories. As brands and creators seek to expand into new verticals and decrease their reliance on advertising revenues, F&B will become an increasingly valuable space.

Testimonials

Case Studies

Mattson

RockWater is an active collaborator with Mattson, a global food and CPG innovator behind brands like Popchips, Blue Bottle Cold Brew, White ...

Learn more

Mattson

RockWater is an active collaborator with Mattson, a global food and CPG innovator behind brands like Popchips, Blue Bottle Cold Brew, White Castle, and Yogurtland. Together, RockWater and Mattson are bringing unique food & beverage commerce solutions to traditional and digital media partners ranging from publishers and celebrities to sports / esports leagues and franchises.

Chris and his team are not just collaborators, they’re visionaries. They see opportunities for clients that they don’t see themselves. We have ideated with RockWater, and think of them as a group of creatives, as well as strategists.

Barb Stuckey, President & Chief Innovation Officer

Who to know

Barb Stuckey

President & Chief Innovation Officer

Katie Hagan

Vice President, Innovation

All Food

1H 2021 Celebration

16 Podcasts, 13 Writings, and Celebrating 1H 2021

Food Media x Commerce Watch List

Bitcoin Pizza and Food Commerce Momentum

Aditi Dash — Partner at CircleUp on Surprise FDA Visits, Clubhouse, and Consumer Investing

2021 Predictions: 4 New Audio Buyers + Food Commerce Gets “Re-stacked”

From Attention to Passion. A Look Back at 2020.

Interview with Christian Baesler, President of Complex Networks on German Village Life, Being a Touring DJ, Hot Sauce, and ComplexLand

How YouTube Is Playing Catch-Up in Online Shopping, $825 Million of Sports SPACS, Kroger’s New Ghost Kitchens

Explained: 4 Deals Powering the “At-Home-ification” of Stadium Foods and the War Against the Couch

11 Must-Read Articles for Nextgen Consumer Execs

The Future of Food & Beverage: When Will Manufacturers + Media Converge?

Profits and Purpose: Crooked Media, Black Rifle Coffee, Ben & Jerry’s

Lessons from Call Her Daddy: IP, Food, Talent, Leadership

What COVID-19 Means for the Future of the Dining Ecosystem

Time Out, MeatEater, NY Times, Complex: The Role of Commerce in Food Media

RockWater 2020 Predictions