Industry Thesis

Food & Beverage over-indexes on media x commerce relative to all lifestyle categories. As a result, there’s been a two-way flow of value between food commerce businesses and food media publishers. Food and CPG businesses have begun to expand their media footprints to support customer acquisition and retention. Conversely, media publishers and creators have monetized their audiences in new ways through F&B product offerings, which have experienced outsized success.

Testimonials

Case Studies

Mattson

RockWater is an active collaborator with Mattson, a global food and CPG innovator behind brands like Popchips, Blue Bottle Cold Brew, White ...

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Mattson

RockWater is an active collaborator with Mattson, a global food and CPG innovator behind brands like Popchips, Blue Bottle Cold Brew, White Castle, and Yogurtland. Together, RockWater and Mattson are bringing unique food & beverage commerce solutions to traditional and digital media partners ranging from publishers and celebrities to sports / esports leagues and franchises.

Chris and his team are not just collaborators, they’re visionaries. They see opportunities for clients that they don’t see themselves. We have ideated with RockWater, and think of them as a group of creatives, as well as strategists.

Barb Stuckey, President & Chief Innovation Officer

Who to know

Barb Stuckey

President & Chief Innovation Officer

Katie Hagan

Vice President, Innovation

All Food