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Food & Beverage is now viewed as an extension of lifestyle. Consequently, the 9-figure F&B commerce empires are no longer limited to celebrity chefs. From “ghost kitchens” to branded vodkas, F&B commerce initiatives have proven to drive a disproportionate volume of direct-to-consumer commerce revenue relative to other categories. As brands and creators seek to expand into new verticals and decrease their reliance on advertising revenues, F&B will become an increasingly valuable space.
“RockWater is my oracle for the media and commerce world. Chris Erwin and his team help me think many, many moves ahead of most players because they deeply understand all the pieces from a variety of perspectives.” …
“Chris is one of the smartest people in media I know. He has the unique ability to be super strategic while also caring deeply about operational execution. Chris and the RockWater team truly get where modern media is today and where it’s headed, with a special expertise aroun…
"Chris and his team are not just collaborators, they're visionaries. They see opportunities for clients that they don't see themselves. We have ideated with RockWater, and think of them as a group of creatives, as well as strategists." …
RockWater is an active collaborator with Mattson, a global food and CPG innovator behind brands like Popchips, Blue Bottle Cold Brew, White ...
Learn moreRockWater is an active collaborator with Mattson, a global food and CPG innovator behind brands like Popchips, Blue Bottle Cold Brew, White Castle, and Yogurtland. Together, RockWater and Mattson are bringing unique food & beverage commerce solutions to traditional and digital media partners ranging from publishers and celebrities to sports / esports leagues and franchises.
Chris and his team are not just collaborators, they’re visionaries. They see opportunities for clients that they don’t see themselves. We have ideated with RockWater, and think of them as a group of creatives, as well as strategists.
Barb Stuckey, President & Chief Innovation Officer
