UnderCurrent Entertainment
September 20, 2024 by Syed Mehran
UnderCurrent is a first of its kind 360 influencer representation company and record label. With talent including JoJo Siwa and Kira Kossin.
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UnderCurrent tapped RockWater to assess new growth opportunities within and external to its business. RockWater performed an extensive analysis to see where UnderCurrent could build on its strengths and get ahead of the market at large. This included developing new organization and compensation structures, revising rate cards, and enhancing customer acquisition strategy.
RockWater was my secret weapon when faced with the biggest decision I’ve ever faced at UnderCurrent. They’re wicked sharp operators who get the creator economy better than anyone else.
Eric Bogard, Founder of UnderCurrent Entertainment